Investigating the E-Readiness of Informal Sector Operators to Utilize Web Technology Portal

Information and Communication Technology (ICT) has been acknowledged to be an enabler of small businesses, including those in the informal sector. However, determining relationship between perception technology by service providers readiness use is critical. By adopting a survey research design, this study investigates how web portal (WTP) sector Cape Town metropolitan area South Africa affects their WTP support businesses. The involved sampled population 419 within metropolis. A conceptual framework consisting constructs from self-efficacy theory (SET), unified acceptance (UTAUT) index (TRI) was used as theoretical reference for study. We semi-structured questionnaire based on five-point Likert scale collect data, which we analyzed using partial least squares structural equation modelling (PLS-SEM). results showed that discomfort (p = 0.330), effort expectancy 0.630), innovativeness 0.620), optimism 0.740), insecurity 0.110), facilitating conditions 0.160), internal factors 0.180) all had non-significant positive influence e-readiness. On other hand, < 0.001), performance 0.030), social external 0.001) significant Gender business type, moderating variables respondents’ e-readiness, were found insignificant > 0.005) e-readiness utilization. This identifies key could operators utilize technology. It also provides guide designers developers digital platforms government policymakers critical germane providing